About Me… And About YOU.

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How I Got Here:

I've always been wired to understand how things work — not machines or systems, but people and organisations. Why do some teams thrive and others fracture? Why do some founders scale with clarity while others repeatedly run into the same walls? These are the questions I've been turning over since long before I had a name for what I do.

I've worked across industries, on the frontlines, in management, and inside businesses that were scaling fast. What I kept seeing was the same pattern: the people leading those businesses were often the most capable people in the room, and the most depleted. Doing work that wasn't theirs to do, making decisions without the right information, and leading teams they didn't have time to truly understand.

That's what brought me to CliftonStrengths, and eventually to launching C&Co. I wanted to build something that didn't just coach founders through the hard moments, but helped them build businesses that didn't keep creating those moments. That starts with understanding how you're wired, and building everything around that.

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29% increased profit. 72% lower burnout. 15% higher employee engagement.

Gallup research on leaders operating from their strengths.

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  • No! I work heavily with female founders in the start-up to scale-up phase as this is where a bulk of my interest and client engagement is. However, I spend a lot of time time working with other organisations that want to develop their leadership teams and see their people and their companies thrive.

  • No. I work in longer timelines with my clients and here’s why:

    Think of business coaching similar to therapy. Is everything in your life fixed after one therapy session? Absolutely not. Working with a therapist is an ongoing process of showing up, being honest with yourself and putting in the work to see real change. Think of me as your business therapist. We’ll do the hard work together and celebrate every win. For the first little while, you may not see or feel much change, but within 9-12 months, we’ll look back on the work you’ve done and see how far you and your business have come.

  • Absolutely! I love being in the room with my clients and am willing to work with you in whatever way suits you, your team, and your business best.