Cover of a book titled "[FEM]ALE-CENTRED" by Serena Cervall, with a dark background and white and red text.

The book behind the methodology.

I am writing a book on the systemic challenges women face in a male-centred world and the founders who are building despite challenges unique to us.

The research has changed how I advise. There are patterns that show up across nearly every female founder I meet, regardless of industry, and I advise from what's actually true for women scaling businesses now, not from frameworks built for someone else's experience. [FE]MALE-CENTRED is where that research lives.